Antonio studied graphic design at the *Instituto de Diseño Charles Worth* in Valencia, Venezuela. Visual communications design at the *University of Trinidad and Tobago*. Specialising in Visual communication at the *Zurich University of the Arts*, followed by executive education in Typography and Editorial Design at the *Royal College of Art* in London, a Branding specialisation at Level C with Marty Neumeier, renowned brand consultant that helped companies like Apple, HP, Adobe, and Google build their brands. ****Antonio pursued a short masters in finance and a design MBA. Prior to studying graphic design, he pursued studies in Systems-Engineering in Venezuela. 

He is originally from Venezuela and has always been a visionary. Since a very young age he sold cupcakes for his grandmother, built his own ice cream factory developing his own hime made ice cream flavours and toppings and offering a delivery service. He sold them succesfully and so he could afford traveling around Venezuela. Unfortunately, the political situation in Venezuela had a negative impact on his small business. Later on, he ventured into buying and reselling clothes, and also created personalised designs for caps which he sold. 

He envisioned himself doing business, learning languages and discovering the cultures of the world. Determined to do so, he moved to Trinidad & Tobago for his undergraduate studies and to learn English. Later, he moved to Solothurn and then settled in Zurich, Switzerland. He speaks Spanish, English and German, and he is learning Swiss German. 

As a freelancer, his work spanned brand, graphic, and web design, collaborating with Swiss agencies and companies on diverse projects including branding, editorial and web design, architecture and interior design.

Antonio's work is human-centred, multifunctional, and multidisciplinary, employing his unique approach known as 'Empathic Communication in Design Work'. His work lies at the intersection of creativity, imagination, concept making, and the perceived experience, spanning a broad spectrum of design fields such as brand design, interior design, visual/graphic design, event, and product design. He collaborates with teams across marketing, art, design, software, communication, architecture, and sales, which he builds and leads himself, to develop design concepts for identities, spaces, products, and experiences.

Antonio’s recent projects encompass a wide range of creative endeavors. He developed the brand identity for 'RE-BUILDING' at TEDx Zurich, the main event of 2023. His work on 'FUTURE 142' involved a comprehensive luxury interior architecture and design project, which included brand identity, sales presentations, event design, web design, house staging, showrooms, and filmmaking. Additionally, he crafted the identity, strategy, and web & app concept for the startup 'UNICUSMO', a dog-sitting platform.”

In 2019, Antonio Herrera orchestrated an unforgettable event experience for over 160 guests, encompassing event design, creative direction, and live music and dance performances. He has also designed brand identities for solopreneurs, crafted job applications for professionals, and developed academic applications for students.

In 2019, Antonio began his research about 'Empathic Communication in Design Work',  a new approach to work relationships, the design process and design facilitation. He proposes different thinking and dialogue tools for professionals to communicate their feelings and intentions while enhancing professionalism. As a workshop facilitator he promotes the empathy, communication, self-reflection, work values, and purposeful actions, while guiding and engaging all participants. The goal is to foster balanced work relationships and make the design process easier, so that everyone can purely focus in what the do best. Today he continues researching and collaborating with others to test the outcomes of the research.

Antonio engages in various independent projects, including illustrations, editorial design, installations, performances, and filmmaking. He has a passion for contemporary dance and loves singing.